Think back to five years ago... did you have a smart phone? how many social media accounts did you have? what was your favorite way to find new music? how did you listen to music?
For me... I still had a flip phone. Only had a Facebook account. Found new music on the radio. Listened to iTunes on my iPod or on the radio.
Today... I have an iPhone. Accounts on Facebook, Instagram, Twitter, Pinterest, Spotify, Snapchat, YouTube, and Periscope. I still find new music and listen to the radio but also through Spotify and YouTube.
You... I imagine if you're an artist that you have some of these accounts (and more) for your music. There's a lot to be pressure to be present everywhere, but you're a musician and should be busy writing and performing! These "new" social connections that have popped up over the past five years have changed the way consumers find and listen to music. Your presence online can make or break a first impression or your engagement with a committed fan! That's why I'm introducing Digital Artist Management!
Below are four monthly Digital Artist Management packages I've created to help you conquer your online fears and doubts at any stage! I'd love to hear what you think about this concept, so leave me a note in the comments! If you have questions or want to know more, feel free to email me!
This four week development series will help you to analyze your current online presence and create actionable steps to make a plan that will improve how you reach and engage fans online.
Week 1 • We will go over your current website and social media. You will leave the first session with an online analysis and goal setting homework.
Week 2 • We will discuss strategy and ways to improve your online platforms. If you don't already have a website analytics tracker, you will after week 2!
Week 3 • What's working? What's not? We'll check in on your analytics and create sharable content for each of your social media outlets.
Week 4 • To wrap up we will review the new status of your online presence and develop a detailed plan to continue you on a path to successfully reach and engage your fans online!
I don't know about you, but I've heard it from everyone now - "your email list is the one thing you will always have complete control over." That's old news now. So maybe you're collecting emails, but what are you sending your fans? Stand out in their inboxes with custom design to match your branding.
Includes • MyEmma or MailChimp template design with 2 revisions.
Basic Digital Management
How it works • Each month I'll create and send e-blast(s), design and post tour graphics, plan social media posts and send you a report, and maintain the content on your website.
Advanced Digital Management
How it works • Each month I'll create and send e-blast(s), design and post tour graphics, plan social media posts and send you a report, maintain the content on your website, report Soundscans through atVenu, develop your YouTube channel, maintain Bandsintown and/or BandPage accounts, design and manage Spotify playlists, manage your Street Team list and marketing.