Usually in web design "back end" refers to the scary coding part. But for this post, I'm referring to "back end" as the settings that aren't necessary for your Squarespace site to function but settings that can really help your site behind the scenes.
Download the Squarespace Back End Checklist
Extra Pro Tips included! How to add Facebook pixel to your website & how to customize your built in Squarespace domain! Checklist download available on submission page! #DTRchecklists
Logo & Title
If you already have your site set up, you most likely figured out how to add the site title or your custom logo. In this post I'm going to cover the not-so-obvious settings, starting with adding a favicon...
Browser Icon (Favicon): A favicon is that small image that you see next to the page title in a browser tab.
Social Sharing Logo: The Social Sharing Logo will act as the backup graphic when you share links to your content on social media that don't already include an image. Experiment with size on this as each social platform uses various sizes and crops.
Business Information: Name, Address, Tax ID, Phone, Email, Hours (mostly for e-commerce use)
Regional: Language, Time Zone, Store Currency, Product Measurement Standard (blog posts and e-commerce use)
Basic Information: Short bio description
Connected Accounts: Add your email and social media accounts from Facebook, Google +, LinkedIn, Medium, Pinterest, Tumblr, Twitter, 500px, Behance, Dribble, Dropbox, Flickr, Instagram, SmugMug, VSCO, Twitch, Vevo, Vimeo, Vine, YouTube, Bandsintown, Google Play, iTunes Store, Rdio, Soundcloud, Spotify, Foursquare, Meetup, Yelp, Codepen, GitHub (I haven't heard of some of these... hopefully I'm not the only one). Any account you connect will appear as an icon where ever you've added the social block on your website.
Marketing > SEO: Add Search Engine Description
Blogging: This is a personal preference, but I prefer to edit the Post URL Format to title only. This not only makes the blog URLs easier to read but also easier to remember.
Advanced > 404 Page Not Found: You can use the default 404 Page Not Found page or set to redirect to use a live page on your site.
Advanced > Import/Export: Squarespace allows you to import content from Wordpress, Tumblr, Squarespace 5, Blogger, Shopify, or Big Cartel into your Squarespace site. PS. Sometimes imports show up in Pages as disabled... just click the settings icon to enable and make them live.
Advanced > External Services: Add your Google Analytics tracking ID